Vitalized NPS (engaged by Shell, Total, ConocoPhillips and others), creating mega parent brand by combining strengths of three merged petrochemical companies under consolidated, one-source solutions umbrella, designing cohesive sub-brand architecture system; making group largest service provider of kind in region.
National Petroleum Services was born when three companies from Qatar and Saudi Arabia with specialist operations in oil, gas and petrochemicals merged to create one of the sector’s largest entities. The objective was to combine strengths of the individual companies and position the new entity as a one-source premium solutions provider. The breadth and depth of NPS’ expertise, combined with its strategic vision to expand across the Middle East/North Africa region, necessitated that the brand image leverage existing strengths of its various subsidiaries and communicate a bold, new, open and proactive personality.
Ensured the key attributes of being a progressive, reliable and responsible company defined the new brand persona. Crafted a brand strategy and created the logo, slogan and overall visual identity to convey innovation as well as reflect a deep-rooted trust. NPS’ tensile strength and dynamism was further expressed through development of unique brand language, typography and fundamental design applications.
Vitalized NPS (today engaged by Shell, Total, ConocoPhillips and others) by creating a mega parent brand, combining the strengths of three companies under a consolidated, one-source solutions umbrella – making NPS the largest service and solutions provider of its kind in the region.