21% boost in regional sales realized by repositioning ‘S’ model range across Middle East, conceiving multi-lingual campaign’s sophisticated, sporty, aggressive tone, ultimately growing agency’s client representation from 9 to 14 countries. Read more
All posts by admin
Retail Value Proposition transforms customer perception; accelerates organizational change
(3,800+ products worldwide) Accelerated global organizational change and transformed North American retail customers’ perception from being merely transactional to attentive, invaluable marketing partner by branding unprecedented Retail Value Proposition – “The Coca-Cola Commitment” – creating comprehensive retail communications platform. Read more
Brand architecture strategy produces market domination
Increased share by 15% and attained market dominance among consumer and corporate audiences by reengineering leading internet-data-satellite-media provider, creating positive touch-point experiences starting with naming and brand architecture strategy, capitalizing on innovation of products and exploiting customer confidence. Read more
Digital strategy facilitates 12% increase in online applications
Drew 300,000+ visits in first week of BCBS, AL website launch, deepening member engagement, facilitating customer retention/acquisition with 12% increase in online applications, developing digital strategy and responsive initiatives to alter brand positioning from Health Insurance Provider to personalized, long-term, Health and Wellness Partner.
Global campaign sells out first ever F1 Grand Prix in region
Launched first ever F1 experience in Middle East with simultaneous brand creation and roll-out of region’s foremost and technologically advanced race track – Bahrain International Circuit, selling out world’s most prestigious racing event and putting Bahrain in global spotlight.
Naming/Branding strategy transforms department into dedicated sub-brand
Branded Mercator, in-house IT division within Middle East’s largest carrier, transforming entity into dedicated sub-brand providing outsourced aviation technology and ground handling solutions to global competitors. Read more
Branding/Launching global innovation engine strengthens customer experience
Strengthened AIG (revenue: $68.7 billion) resolve for providing exceptional customer experience by branding and launching Claims Lab – AIG’s global innovation engine focused on improved claims processing, building enterprise-wide employee engagement across 90 countries via strategic communication campaigns for corporate, leadership development and workplace enhancing programs and summits.
Rebrand/Reposition results in 14% boost in new customer base for bank
14% spike in new younger customer base accomplished without alienation of traditional roots, customers and originality for long standing financial institution (assets: $2.4 billion), complementing new look with behavioral strategy to guide organizational alignment, customer service, product development, recruitment and nationwide ad campaigns.
Targeted brand communication makes hotel-of-choice for royalty
Fashioned destination brand to become Bahrain’s hotel-of-choice for regional and international royalty by designing targeted communication campaigns, creating and introducing “The Villas” sub-brand and food/beverage concepts including naming, interior environments and all customer experience points.
Branding strategy positions merged companies as largest provider in region
Vitalized NPS (engaged by Shell, Total, ConocoPhillips and others), creating mega parent brand by combining strengths of three merged petrochemical companies under consolidated, one-source solutions umbrella, designing cohesive sub-brand architecture system; making group largest service provider of kind in region. Read more
Vision/Strategy/Promotion achieves unprecedented sellout
Spearheaded vision, strategy, branding and multi-lingual promotion of 29-story, $66 million premium commercial property, achieving unprecedented 100% sellout within four weeks from launch, when 50% is typical. Read more
Bridging brand perception gap leads to industry award win
Repositioned and refreshed leading Dubai investment-equity-securities firm to be voted “Best Asset Management House in the Middle East” by identifying and implementing strategic solution to address gap between brand perception and market realities.
Distinctive brand position and tagline increases customer return and trial
Recharged region’s largest travel consultant by introducing distinctive positioning, shifting focus from sporadic peak-time provider to “All Year Round” travel advisor appealing to both, consumers and businesses, increasing customer return, trial and popularity.
Corporate repositioning and 360 operational evolution delivers $1.7 million in annual billing
Turned around ailing graphic design firm into profitable, integrated, strategic branding agency, achieving profitability with 23% increase in net operating cash flow, annual revenues of $1.7 million and sustaining 16% organic growth.
Startup branding agency generates $.6 million gross during inaugural year
Started up branding/creative agency for multi-national holding company and reached breakeven in Q3, expanding business 12% to $.6 million during inaugural year.