Repositioned and refreshed leading Dubai investment-equity-securities firm to be voted “Best Asset Management House in the Middle East” by identifying and implementing strategic solution to address gap between brand perception and market realities.
The National Investor, a leading Dubai-based investment, equity and securities firm, needed to refresh their image and become a pioneering and progressive brand. Audits revealed noticeable gaps between perception, market realities and how the brand had not kept pace with the rapid growth of the company itself. Communication style and tone-of-voice did not match the role of TNI as a reliable leader with an impressive track record of innovation, diversification and pioneering regional economic growth.
Redefined the 360 brand experience and highlighted TNI’s ability to make effective connections with investors, business partners, shareholders and employees. Developed a unique visual and verbal language style to reflect the firm’s brand personality based on its key attributes of cutting-edge expertise and reliability. Communications focused on TNI’s achievements with a matter-of-fact tone that conveyed confidence and purpose that was reflected across all new multi-channel brand expressions.
Greatly contributed to TNI highlighting its progressive spirit and subsequently being voted as the “Best Asset Management House in the Middle East.”