Recharged region’s largest travel consultant by introducing distinctive positioning, shifting focus from sporadic peak-time provider to “All Year Round” travel advisor appealing to both, consumers and businesses, increasing customer return, trial and popularity.
Kanoo Holidays, a sub-brand of Kanoo Travel (170 offices across 12 countries) had a mission to leverage its parent’s experience and contacts to provide specialized holiday and tourist-focused services. KH started to lose market share due to a rapid explosion of competition in the region and its sales experienced high volatility – doing well only at certain peak times in the year. Research showed a severe lack of positioning, inconsistent brand representation, inadequately trained consultants and non-competitive pricing. The challenge was to reposition KH, revamp its brand identity, and above all – generate consistent business throughout the year.
Introduced a distinctive brand position and the tagline, “All Year Round.” The new visual identity capped with a vibrant, fun, emotive ‘four seasons’ logo was consistently reflected across all internal and external collateral and multiple forms of media including branch interiors. KH’s brand metamorphosis continued with customer service training programs, upgraded systems and new key staff members.
Helped KH shift its brand perception from a sporadic peak-time provider to a knowledgeable, “All Year Round” travel advisor, appealing to both consumers and businesses, increasing customer return, trial and popularity.